As effective communicators with experience at turning that dreaded cold call into something positive, and bolstered by a wealth of automotive marketing experience, we called to offer our services. Soon after, now sold on our capabilities and plan of action, and buoyed by the instant chemistry between us, our newest client assigned us to wage a campaign that is generating results every day!
Almost immediately we arranged local, regional, national, and international visibility in print and broadcast media, and on the Internet, for Exotic Car Share, Curvy Road, and Windy City Smart Car - the unique trio of businesses owned and operated by automotive industry pioneer George Kiebala.
We reinforced the positioning of Exotic Car Share as the nation's largest and oldest car share club in local, regional and national media; created international awareness of Curvy Road with the New York City national launch of Curvy Road; and generated so much fanfare for Windy City Smart Car that the company's web site vaulted to the top of search engine rankings and tripled traffic.
The result: each company experienced significant inquiries and an increase in business.
George's three business entities are firmly entrenched on the automotive map as the links on this page attest. Previous successes with Lake Forest Sportscars, Mancuso Cadillac, Mancuso Honda, Dentbusters, Lube Pros, Cheker Oil, the Volo Auto Museum, Midas International Corporation (including its RV division), gave us the impetus to generate such results to display.
The examples on this page tell the story of how we capitalize on the uniqueness of our clients to capture the attention of the news media and drive home, if you will, their messages to their most important audiences. It's something we have repeated again and again (and not just with automotive clients, we might add).